The Role of Customer Journey in Digital Marketing

The Role of Customer Journey in Digital Marketing

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The customer journey is the path someone takes before making a purchase. In digital marketing, this journey starts when a person first sees a product and continues through different steps until they decide to buy. Understanding this helps businesses reach customers more effectively.

 Someone who is just learning about a product may need short videos or ads, while someone ready to buy may want reviews, comparisons, or clear information about the product.

Even in competitive markets like Slot Gacor, knowing the customer journey helps businesses stand out. It allows them to share useful content and build trust instead of only focusing on sales.

With the help of digital tools, marketers can see how people behave online. This makes it easier to improve their strategy and guide more customers toward making a decision.

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